miércoles, 15 de mayo de 2019

About Me

I'm a freelance communications & PR expert specialised in sailing and motorsports. 

Since January 2008 I'm the responsible for the Rolex sailing account in the Spanish markets, first through the Swiss agency Key Partners (KPMS) and since 2016 through the Swiss agency Quinag. As a freelance, I work for several projects such as  Copa del Rey MAPFRE, Sail Racing PalmaVela, the GC32 Racing Tour and, since early 2016, for North Sails. Whilst maintaining my journalistic skills, I have been employed in developmental roles directing media strategy, editorial content and policy.


This is a summary of the events and brands where I've worked as PR & Communications expert: 


2019
- Maxi Yacht Rolex Cup 2019 (Porto Cervo, Italy) - Event PR & Copy-Writer in Spanish, pressroom.rolex.com Administrator, onsite
- 38 Copa del Rey MAPFRE (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- North Sails - PR, Copy-Writing and news distribution for North Sails Spain. Spanish translator and translations' coordinator for North Sails US
- Rolex sailing - Spanish PR & Copy-Writer for the Rolex sailing portfolio

- GC32 Racing Tour - Spanish PR & Copy-Writer and for the circuit

- Vanguard Marine - Press Officer, Editor, Copy-Writer
- Nautor's Swan - Spanish Consultant for ClubSwan

Sail Racing PalmaVela (Majorca, Spain) Event Content Director and Copy-Writer, onsite

2018
- Rolex Sydney Hobart Yacht Race 2018 (Sydney & Hobart, Australia) - Event PR & Copy-Writer in Spanish, Pressroom.Rolex.com Administrator, PR and Photo distribution, onsite
- North Sails - PR, Copy-Writing and news distribution for North Sails Spain. Spanish translator and translations' coordinator for North Sails US
- Rolex sailing - Spanish PR & Copy-Writer for the Rolex sailing portfolio
- GC32 Racing Tour - Spanish PR & Copy-Writer and for the circuit
- Volvo Ocean Race - English-Spanish translations, editorial support in Spanish

- Sail Racing PalmaVela (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- 37 Copa del Rey MAPFRE (Majorca, Spain) - Event Content Director and Copy-Writer, onsite

 
2017
-
Rolex Sydney Hobart Yacht Race 2017 (Sydney & Hobart, Australia) - Event PR & Copy-Writer in Spanish, Pressroom.Rolex.com Administrator, PR and Photo distribution, onsite
- North Sails - PR and Copy-Writer for North Sails Spain. Spanish translator and translations' coordinator for North Sails US
- GC32 Racing Tour - Spanish PR & Copy-Writer and for the circuit

- Rolex sailing - Spanish PR & Copy-Writer for the Rolex sailing portfolio
- Sail Racing PalmaVela (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- 36 Copa del Rey MAPFRE (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- The Nations Trophy by Nautor's Swan (Majorca, Spain) - Event Press Officer, Spanish Copy-Writer and Public Relations, onsite 

- Narwhal - PR & Copy-Writer  

2016
- North Sails - Spanish PR for the new 3Di RACE product. Spanish translator and translations' coordinator for North Sails US in four other languages (Italian, French, Portuguese and German)
- Yacht Racing Forum (Malta) - Spanish PR for the 2016 edition working for the Swiss agency Maxcomm , onsite

- Narwhal - Spanish and English PR, Copy-Writer in Spanish and English
- 35 Copa del Rey MAPFRE (Majorca, Spain) -
Event Content Director and Copy-Writer, onsite
- Gaastra PalmaVela
(Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- Best of Yachting Port Adriano (Majorca, Spain) - Spanish and English PR, Editor and Copy-Writer in Spanish and English

- Rolex sailing - Spanish PR & Copy-Writer for the Rolex sailing portfolio

2015
- Rolex Sydney Hobart Yacht Race 2015 (Sydney & Hobart, Australia) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex Middle Sea Race (Valletta, Malta) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Maxi Yacht Rolex Cup (Porto Cervo, Italy) - Event Manager, PR & Copy-Writer in Spanish, onsite
- Jaguar Experiencia Rías Baixas (Sanxenxo, Spain) - Event planning and organisation, onsite

- Monterey Classic Car Week (Monterey, USA) - Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- 34 Copa del Rey MAPFRE (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
- 24 Hours of Le Mans
(Le Mans, France) - Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- Gaastra PalmaVela (Majorca, Spain) - Event Content Director and Copy-Writer, onsite
-
Rolex 24 At Daytona (Daytona, USA) - PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio


2014
- Rolex Sydney Hobart Yacht Race 2014 (Sydney & Hobart, Australia) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- ISAF Rolex World Sailor of the Year Awards (Mallorca, Spain) -
Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex Middle Sea Race (Valletta, Malta) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Maxi Yacht Rolex Cup (Porto Cervo, Italy) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Monterey Classic Car Week (Monterey, USA) - Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- 33 Copa del Rey MAPFRE (Mallorca, Spain) - Event Content Director and Copy-Writer
- Giraglia Rolex Cup (St Tropez, France & Mónaco) -
Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator,
onsite- Rolex Capri Sailing Week (Capri, Italy) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
-
Rolex 24 At Daytona (Daytona, USA) - PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio

2013
- Rolex Middle Sea Race (Valletta, Malta) -
Event PR & Copy-Writer in English and Spanish, regattanews.com Administrator and Social Media Administrator
, onsite
 - Rolex Farr 42 Worlds (Newport, USA) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- NYYC Invitational Cup presented by Rolex (Newport, USA) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Monterey Classic Car Week (Monterey, USA) - Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- 33 Copa del Rey MAPFRE (Mallorca, Spain) - Event Content Director and Copy-Writer, onsite
- 24 Hours of Le Mans (Le Mans, France) -
Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio

2012
- Rolex Sydney Hobart Yacht Race 2012 (Sydney & Hobart, Australia) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite- Volvo Ocean Race 2011-12 - Spanish Media Manager, Editor and Copy-Writer 
- Rolex Farr 42 Worlds (Chicago, USA) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex Middle Sea Race (Valletta, Malta) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio


2011
- Volvo Ocean Race 2011-12 - Spanish Media Manager, Editor and Copy-Writer
- Rolex Farr 42 Worlds (Sydney, Australia) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Maxi Yacht Rolex Cup (Porto Cervo, Italy) - Event Manager, PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex Fastnet Race (Cowes & Plymouth, UK) - Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex 24 At Daytona (Daytona, USA) - PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio

 
2010
-
Audi MedCup Circuit - Content Director, onsite the whole Circuit 
-
TP52 World Championship (Valencia, Spain) - Content Director, onsite 
-
Grupo Santa Mónica Sports - General Content Director
-
33 America’s Cup (Valencia, Spain) - Spanish copywriter for Consorcio Valencia 2007, onsite
- Rolex Farr 42 Worlds (Casa de Campo, Dominican Republic) -
Event PR & Copy-Writer in Spanish, regattanews.com Administrator and Social Media Administrator
, onsite
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio


2009
-
Audi MedCup Circuit - Content Director , onsite the whole Circuit
-
TP52 World Championship (Majorca, Spain) - Content Director, onsite 
-
GP42 Global Championship (Lanzarote, Spain) - Content Director, onsite
-
Bouwe Bekking - Personal Press Officer and contributor to his book Never Give Up
-
Volvo Ocean Race 2008-09 - Spanish Copy-Writer
- Rolex sailing and motorsports - Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio


2008
-
Bouwe Bekking - Personal Press Officer and creation of www.bouwebekking.com
-
Volvo Ocean Race 2008-09 - Spanish copy-writer
- 24 Hours of Le Mans (Le Mans, France) - Event PR & Copy-Writer in Spanish, caracingnews.com Administrator and Social Media Administrator, onsite
- Rolex sailing and motorsports
- Spanish PR & Copy-Writer for the Rolex sailing and motorsports portfolio

2007
- Movistar Sailing Team - Press Officer
-
32 America’s Cup (Valencia, Spain) - Spanish Copy-Writer for ACM, onsite 

2005-06
- Movistar at the Volvo Ocean Race 2005-06 - Travelling Press Officer (onsite in Vigo, Cape Town, Melbourne, Río de Janeiro, Boston, Annapolis, New York, Portsmouth & Gothemburg) 
-
Movistar Sailing Team - Press Officer   

2004-05
-
Movistar Sailing Team - Press Officer  
-
Trofeo SM La Reina (Valencia, Spain) - Press Officer, onsite
- Desafío Audi (Sanxenxo, Spain) - Press Officer, onsite
-
America's Cup - Louis Vuitton Acts - Editor for ACM at the Acts in Valencia (Spain) and Malmö (Sweden), onsite

2001-2007
- Movistar and Telefónica Sailing Team - Press Officer
- Trofeo SM La Reina (Valencia, Spain) - Press Officer, onsite
- Desafío Audi (Sanxenxo, Spain) - Press Officer, onsite

- Rolex - Responible for the sailing portfolio in Spain since 2003

 
1995-2001

Car tester and copy-writer for the motor section of Spanish newspapers (La Voz de Galicia, Faro de Vigo and Diario 16), Radio (Onda Cero) and TV (Writer, Host and Director of the TV program Todo Motor of TVG, Televisión de Galicia, in Galician)